If you're ever had a thought or felt a twinge of creativity, the chances are good that you've used Edward De Bono's methods to work it out, and more likely than not, they've worked really well. In this article we'll introduce you to Edward De Bono and his theories of "lateral thinking" - a way of getting around your brain's walls of thought by letting your mind explore all points simultaneously. In short, lateral thinking is about creativity and imagination in the highest possible degree by using your right brain hemisphere - that is what makes us human. Not just humans but artists from Picasso to Cubism have been influenced by using lateral thinking techniques. Lateral thinking is not the same as brainstorming (which uses the left brain), but it rests somewhere in between. It is about getting you to think outside the box and not bound by your preconceptions. It's a way of attacking an issue rather than sit back and allow yourself to get distracted or diverted by it and come up with a solution. Edward De Bono (Ed) was born in 1934, and has since developed an extensive system of thinking which he calls "Lateral Thinking" - a technique which works every time. Ed has worked in various fields such as physics, mathematics, business and politics. He has worked for The Economist magazine, Shell Oil Company, IBM and WSP Worldscope. He has lectured around the world and is a regular speaker at conferences. He is a self-taught expert in language and perception, and a leading researcher into brain lateralisation - the two sides of the brain. In this article we'll introduce you to some of Ed's thinking, and show you how it can work for you in your everyday life. In the following pages we'll show how it can be used to generate instant new ideas, solve problems, develop your mind and achieve success in whatever field you choose to apply it. In addition to your brain being lateralised, there are several other reasons why you might want to use lateral thinking. It helps you examine problems from different angles, and yields a wide variety of innovative solutions. It stimulates your creativity and imagination, while providing a quick way of solving problems. It also teaches you to be more flexible and able to adjust faster in many different situations. To begin with, read through the following pages which contain examples of Ed's thinking - these will give you an idea about how it works in practice. A recent example of the power of lateral thinking, which took place in Florence, Italy, (You can read about it and view a multimedia presentation and/or watch a video at http://www.florencebridge.com/). The challenge was to find a 'grand gift' for the city's 850th anniversary in 2004. The gift had to be something inspirational, something that would benefit the world for centuries to come. The gift had to be original and iconic - something never seen before but would last for generations and become an integral part of the city's infrastructure - it would have to be its own art project. 8eeb4e9f32 25
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